{
    "title": "Het Zwitserse LOYA verbindt huidverzorging en welzijn in nieuwe skincarecollectie ",
    "modified_at": "2026-10-02 15:34:05",
    "published_at": "2026-10-02 15:34:00",
    "url": "https://skins.prezly.com/het-zwitserse-loya-verbindt-huidverzorging-en-welzijn-in-nieuwe-skincarecollectie",
    "short_url": "http://prez.ly/zsOd",
    "culture": "nl_BE",
    "language": "NL",
    "subtitle": "Het Zwitserse LOYA kijkt anders naar ouder worden. In zes skincareproducten brengt het merk biotechnologie en neurocosmetica samen en benadert het skin longevity vanuit twee kanten: zichtbare veranderingen van de huid \u00e9n hoe we ouder worden ervaren. ",
    "slug": "het-zwitserse-loya-verbindt-huidverzorging-en-welzijn-in-nieuwe-skincarecollectie",
    "body": "<p style=\"text-align: center\">Wat we huidveroudering noemen, is volgens LOYA het resultaat van verschillende processen die tegelijkertijd plaatsvinden. Niet alleen stevigheid, elasticiteit, hydratatie en textuur veranderen met de tijd; ook oxidatieve stress, ontstekingsprocessen en veranderingen in de extracellulaire matrix en huidbarri&egrave;re spelen een rol. Vanuit die gedachte ontwikkelde LOYA een bredere visie op <em>skin longevity</em>, waarin zichtbare huidresultaten en welzijn naast elkaar staan. </p><p style=\"text-align: center\">&ldquo;Skincare still has one fundamental job: it has to work. But we believe the experience can go further,&rdquo; zegt <strong>Dr. Lisa Franchi, General Manager van LOYA</strong>. &ldquo;A lift for your skin, and a lift for your mood. That is what &lsquo;Not just skincare&rsquo; means to us: efficacy first, with an additional emotional dimension.&rdquo; </p><p style=\"text-align: center\"><strong>Twee technologie&euml;n, &eacute;&eacute;n benadering</strong> </p><p style=\"text-align: center\">In de Zwitserse formules staan twee technologie&euml;n centraal. <strong>MicroBloom&trade;</strong> is LOYA&rsquo;s patent-pending biotechnologie met een gericht afgiftesysteem dat is ontwikkeld om actieve ingredi&euml;nten beter beschikbaar te maken voor de huid. In huidmodellen werd tot drie keer hogere fibroblastactiviteit en tot twee keer hogere collageen type 1-synthese waargenomen. \u200b </p><p style=\"text-align: center\"><strong>HappyFeelBoost&trade;</strong> voegt daar een neurocosmetische dimensie aan toe, gericht op de zintuiglijke ervaring en emotioneel welzijn. Bij de ontwikkeling werd onder meer gebruikgemaakt van psychologische profilering en psychofysiologische metingen, waaronder EEG en hartritmevariabiliteit. \u200b </p><div\n    id='gallery-2ac63a6f-05dc-46e8-9481-85d7f479a552'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='M'\n    data-chromatic-gallery-captions='data:application/json,true'\n    data-chromatic-gallery-photos='data:application/json;base64,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'\n    data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><p style=\"text-align: center\">&ldquo;Skin ageing is not driven by one single mechanism,&rdquo; legt <strong>Cristina Schubert, Head of Laboratory bij LOYA</strong>, uit. &ldquo;It involves multiple interconnected biological processes, from oxidative stress and inflammation to changes in the extracellular matrix and skin barrier.&rdquo; </p><p style=\"text-align: center\"><strong>Van wetenschap naar dagelijkse routine</strong> </p><p style=\"text-align: center\">Een van de producten uit de collectie is de <strong>Silky Soft Plumping Cream</strong>, een rijke cr&egrave;me die hydratatie, elasticiteit en stevigheid ondersteunt. In een klinische studie onder 22 deelnemers gedurende vier weken nam de hydratatie met 15 procent toe en verminderde de rimpeldiepte met 16 procent. De formule bevat onder meer ectoine, Japanse ume, copper tripeptide en vitamine C. \u200b </p><p style=\"text-align: center\"><strong>SupeReverse&trade; Serum</strong> is ontwikkeld voor een vollere, stevigere en gladdere huid. In dezelfde vierweekse studie werd 22 procent meer hydratatie, 20 procent minder rimpeldiepte en een verbetering van 7,5 procent in stevigheid gemeten. Daarnaast rapporteerde 91 procent van de deelnemers tijdens het aanbrengen een gevoel van ontspanning &mdash; precies waar de twee kanten van LOYA&rsquo;s filosofie samenkomen. \u200b </p><p style=\"text-align: center\">De collectie wordt aangevuld met <strong>SuperCorrect Serum</strong>, ontwikkeld voor een ongelijkmatige teint en zichtbare pigmentvlekken, <strong>Radiance Eye Cream</strong>, <strong>HealthyGlow 3-in-1 Cleanser</strong> en de exfoli&euml;rende en hydraterende <strong>Resurfacing Dew Essence</strong>. </p><p style=\"text-align: center\"><strong>Zwitserse oorsprong</strong> </p><p style=\"text-align: center\">LOYA is gecre&euml;erd door <strong>SKYLAB</strong>, een Zwitserse startup gevestigd op Biop&ocirc;le, waar wetenschappelijke expertise en biotechnologie samenkomen in onderzoek naar <em>longevity</em> en welzijn. Voor LOYA staat <em>Made in Switzerland</em> voor precisie, kwaliteit, veiligheid en wetenschappelijke ontwikkeling. </p><div\n    id='gallery-a7f9bebd-2b5f-49d9-ab84-e623a519e5bf'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='M'\n    data-chromatic-gallery-captions='data:application/json,true'\n    data-chromatic-gallery-photos='data:application/json;base64,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'\n    data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><p style=\"text-align: center\">Uiteindelijk ligt achter alle technologie een relatief menselijke gedachte. Ouder worden is onvermijdelijk; hoe we ons daarbij voelen, hoeft volgens LOYA niet uitsluitend door leeftijd te worden bepaald. Het merk verwoordt die ambitie als <strong>&ldquo;the joys of youth can be ageless&rdquo;</strong>: niet de tijd proberen stil te zetten, maar kwaliteiten die we met jeugdigheid associ&euml;ren &mdash; vitaliteit, uitstraling en een gevoel van welzijn &mdash; zo lang mogelijk ondersteunen. </p><p style=\"text-align: center\">&nbsp;</p><p style=\"text-align: center\"><em>De beelden zijn in hoge resolutie te downloaden via de mediagalerij, onderaan het persbericht, net boven de handtekening. </em></p><p style=\"text-align: center\">&nbsp;</p><p style=\"text-align: center\">LOYA is vanaf nu verkrijgbaar bij Skins. </p><p style=\"text-align: center\">&nbsp;</p><p style=\"text-align: center\"><strong>De productlancering:</strong></p>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 41.39%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/af7b6093-b6f3-4079-a235-0425aaead997/-/crop/1313x1399/27,50/-/preview/-/resize/1200x/-/format/auto/\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"HealthyGlow 3-in-1 Cleanser 150 ml | &amp;euro; 70\"\n                id=\"image-af7b6093-b6f3-4079-a235-0425aaead997\"\n                data-id=\"af7b6093-b6f3-4079-a235-0425aaead997\"\n                data-original=\"https://cdn.uc.assets.prezly.com/af7b6093-b6f3-4079-a235-0425aaead997/-/crop/1313x1399/27,50/-/preview/-/inline/no/7640340650836+-+0.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/af7b6093-b6f3-4079-a235-0425aaead997/-/crop/1313x1399/27,50/-/preview/-/resize/1200x/-/format/auto/\"\n                alt=\"HealthyGlow 3-in-1 Cleanser 150 ml | \u20ac 70\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\">HealthyGlow 3-in-1 Cleanser 150 ml | &euro; 70</figcaption>\n    </figure>\n\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 36.94%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/e652ab5d-42bf-4fe3-b581-d0d8731467e9/-/crop/1340x1429/14,23/-/preview/-/resize/1200x/-/format/auto/\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"Radiance Eye Cream 15 ml | &amp;euro; 135\"\n                id=\"image-e652ab5d-42bf-4fe3-b581-d0d8731467e9\"\n                data-id=\"e652ab5d-42bf-4fe3-b581-d0d8731467e9\"\n                data-original=\"https://cdn.uc.assets.prezly.com/e652ab5d-42bf-4fe3-b581-d0d8731467e9/-/crop/1340x1429/14,23/-/preview/-/inline/no/7640340650751+-+0.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/e652ab5d-42bf-4fe3-b581-d0d8731467e9/-/crop/1340x1429/14,23/-/preview/-/resize/1200x/-/format/auto/\"\n                alt=\"Radiance Eye Cream 15 ml | \u20ac 135\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\">Radiance Eye Cream 15 ml | &euro; 135</figcaption>\n    </figure>\n\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 43.06%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/4b6a02fb-2648-4e3b-9614-d567de900553/-/crop/1400x1375/0,57/-/preview/-/resize/1200x/-/format/auto/\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"Resurfacing Dew Essence 120 ml | &amp;euro; 110\"\n                id=\"image-4b6a02fb-2648-4e3b-9614-d567de900553\"\n                data-id=\"4b6a02fb-2648-4e3b-9614-d567de900553\"\n                data-original=\"https://cdn.uc.assets.prezly.com/4b6a02fb-2648-4e3b-9614-d567de900553/-/crop/1400x1375/0,57/-/preview/-/inline/no/7640340650737+-+0+%281%29.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/4b6a02fb-2648-4e3b-9614-d567de900553/-/crop/1400x1375/0,57/-/preview/-/resize/1200x/-/format/auto/\"\n                alt=\"Resurfacing Dew Essence 120 ml | \u20ac 110\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\">Resurfacing Dew Essence 120 ml | &euro; 110</figcaption>\n    </figure>\n\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 31.67%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/9b40aa91-4146-4955-bc6e-4c5322c3befa/-/crop/1400x1392/0,50/-/preview/-/resize/1200x/-/format/auto/\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"Silky Soft Plumping Cream 50 ml | &amp;euro; 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