{
    "title": "Minder stappen, slimmere formules: de filosofie achter IMEAN ",
    "modified_at": "2026-09-30 15:18:11",
    "published_at": "2026-10-02 16:06:00",
    "url": "https://skins.prezly.com/minder-stappen-slimmere-formules-de-filosofie-achter-imean",
    "short_url": "http://prez.ly/ysOd",
    "culture": "nl_BE",
    "language": "NL",
    "subtitle": "Na 27 jaar in de beauty-industrie zag founder Sarah Choi dat huidverzorging steeds ingewikkelder werd. Met IMEAN kiest ze bewust voor het tegenovergestelde. Ze combineert Duitse peptidewetenschap met Koreaanse formuleringsexpertise in een doordacht vijfstappensysteem rondom \u00e9\u00e9n vegan peptide: Pisum Sativum. ",
    "slug": "minder-stappen-slimmere-formules-de-filosofie-achter-imean",
    "body": "<p style=\"text-align: center\"><strong>Een bewuster gezicht op huidverzorging</strong> </p><p style=\"text-align: center\">Na bijna drie decennia in de beautywereld zag Choi dat huidverzorgingsroutines steeds uitgebreider werden. IMEAN ontstond vanuit een andere overtuiging: effectieve huidverzorging vraagt niet per se om meer producten, maar om meer aandacht voor wat elk product toevoegt. </p><p style=\"text-align: center\">Mede ge&iuml;nspireerd door de precisie en ingetogenheid van M&uuml;nchen ontwikkelde ze het merk op een eenvoudig principe: elke formule heeft een duidelijke taak, elk ingredi&euml;nt verdient zijn plaats, en samen moeten de producten een volledige routine vormen zonder overbodige stappen. </p><p style=\"text-align: center\">Ook Choi&#039;s studie parfumerie be&iuml;nvloedde haar kijk op huidverzorging. Voor haar draait een product niet alleen om wat het doet, maar ook om hoe je het ervaart en onthoudt. Geur speelt hierin een belangrijke rol. Elke formule heeft daarom bewust een eigen geur, samengesteld met zorgvuldig gekozen <em>clean fragrances </em>en essenti&euml;le oli&euml;n die passen bij de clean beauty-standaarden van IMEAN. Zo krijgt elke stap in de routine een eigen zintuiglijke beleving. </p><div\n    id='gallery-1e162694-b24b-490c-a235-0e5e901e0b8d'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='M'\n    data-chromatic-gallery-captions='data:application/json,true'\n    data-chromatic-gallery-photos='data:application/json;base64,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'\n    data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><p style=\"text-align: center\"><strong>Duitse peptidewetenschap ontmoet Koreaanse expertise</strong> </p><p style=\"text-align: center\">In plaats van elk product rond een ander hoofdingredi&euml;nt te bouwen, gebruikt IMEAN hetzelfde ingredi&euml;nt in de hele collectie. Pisum Sativum vormt de basis van de reiniger tot de zonnebrand. Het <em>vegan </em>peptide werd in Duitsland ontwikkeld en zorgt zo voor samenhang in de vijf verschillende formules. </p><p style=\"text-align: center\">De producten worden in Korea geformuleerd en geproduceerd, met gebruik van Koreaanse expertise in geavanceerde formulering, textuur en dagelijks gebruik als uitgangspunt. Voor IMEAN bepaalt niet &eacute;&eacute;n indrukwekkend actief ingredi&euml;nt de werking van een product. Ook hoe ingredi&euml;nten samenwerken, hoe de formule is opgebouwd en hoe consequent je een product kunt gebruiken, telt mee. </p><p style=\"text-align: center\"><strong>Vijf producten. E&eacute;n helder systeem.</strong> </p><p style=\"text-align: center\"><em>Cleanse. Mist. Treat. Moisturize. Protect.</em> </p><p style=\"text-align: center\">Vijf producten vormen samen de volledige routine, met Pisum Sativum als terugkerende basis. Elke stap combineert het peptide met een eigen selectie actieve ingredi&euml;nten. Zo bevat de <strong>Enzyme Peptide Cleanser </strong>bromelain en hyaluronic acid, terwijl de <strong>Peptide Toner Mist vitamine</strong> B5, portulaca en een mix van groene vruchten bevat. De <strong>Multivitamin Peptide Ampoule</strong> brengt vitamines B3, B5, B6, C en E samen met CoQ10 en tranexamic acid. Vitamine B5 en TECA staan naast het peptide centraal in de <strong>Restorative Peptide Cream</strong>, en de <strong>Peptide Mineral Sunscreen</strong> combineert Pisum Sativum met zinkoxide, niacinamide en hyaluronic acid. </p><p style=\"text-align: center\">Choi ontwikkelde IMEAN met de <em>jetsetter </em>in gedachten. Elke multifunctionele formule combineert Pisum Sativum met een zorgvuldig gekozen selectie actieve ingredi&euml;nten. Zo ontstaat een compacte routine die gemakkelijk mee op reis kan en de behoefte aan extra producten beperkt. </p><div\n    id='gallery-7831fbcf-9a5d-483f-bb0b-296d0383408c'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='M'\n    data-chromatic-gallery-captions='data:application/json,true'\n    data-chromatic-gallery-photos='data:application/json;base64,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'\n    data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><p style=\"text-align: center\">Voor IMEAN betekent geloofwaardigheid in huidverzorging vooral transparant zijn: duidelijk maken wat er precies is onderzocht en wat de resultaten daadwerkelijk laten zien. Ook in de routine kiest het merk bewust voor minder. Geen extra stappen alleen omdat het kan, maar vijf doordachte producten die samen een compleet systeem vormen. </p><p style=\"text-align: center\">&nbsp;</p><p style=\"text-align: center\"><em>De beelden zijn in hoge resolutie te downloaden via de mediagalerij, onderaan het persbericht, net boven de handtekening.</em></p><p>&nbsp;</p><p style=\"text-align: center\">IMEAN is vanaf nu verkrijgbaar bij Skins. </p><p>&nbsp;</p><p style=\"text-align: center\"><strong>De productlancering:</strong></p>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 40.28%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/7ce6992b-f8f9-4b0b-b1b8-aefed9824a55/-/crop/3600x3657/0,384/-/preview/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/7ce6992b-f8f9-4b0b-b1b8-aefed9824a55/-/crop/3600x3657/0,384/-/preview/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/7ce6992b-f8f9-4b0b-b1b8-aefed9824a55/-/crop/3600x3657/0,384/-/preview/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"Enzyme Peptide Cleanser 80 ml | &amp;euro; 45\"\n                id=\"image-7ce6992b-f8f9-4b0b-b1b8-aefed9824a55\"\n                data-id=\"7ce6992b-f8f9-4b0b-b1b8-aefed9824a55\"\n                data-original=\"https://cdn.uc.assets.prezly.com/7ce6992b-f8f9-4b0b-b1b8-aefed9824a55/-/crop/3600x3657/0,384/-/preview/-/inline/no/07_IMEAN_Enzyme_Peptide_Cleanser.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/7ce6992b-f8f9-4b0b-b1b8-aefed9824a55/-/crop/3600x3657/0,384/-/preview/-/resize/1200x/-/format/auto/\"\n                alt=\"Enzyme Peptide Cleanser 80 ml | \u20ac 45\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\">Enzyme Peptide Cleanser 80 ml | &euro; 45</figcaption>\n    </figure>\n\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 38.61%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/fb2741ee-0f85-4046-961e-9a3e658004f7/-/crop/3600x3714/0,337/-/preview/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/fb2741ee-0f85-4046-961e-9a3e658004f7/-/crop/3600x3714/0,337/-/preview/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/fb2741ee-0f85-4046-961e-9a3e658004f7/-/crop/3600x3714/0,337/-/preview/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"Peptide Toner Mist 50 ml | &amp;euro; 45\"\n                id=\"image-fb2741ee-0f85-4046-961e-9a3e658004f7\"\n                data-id=\"fb2741ee-0f85-4046-961e-9a3e658004f7\"\n                data-original=\"https://cdn.uc.assets.prezly.com/fb2741ee-0f85-4046-961e-9a3e658004f7/-/crop/3600x3714/0,337/-/preview/-/inline/no/08_IMEAN_Peptide_Toner_Mist.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/fb2741ee-0f85-4046-961e-9a3e658004f7/-/crop/3600x3714/0,337/-/preview/-/resize/1200x/-/format/auto/\"\n                alt=\"Peptide Toner Mist 50 ml | \u20ac 45\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\">Peptide Toner Mist 50 ml | &euro; 45</figcaption>\n    </figure>\n\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 41.39%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/6e0579e0-c7f9-49b8-b411-1f62ab4446d8/-/crop/3600x3648/0,365/-/preview/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/6e0579e0-c7f9-49b8-b411-1f62ab4446d8/-/crop/3600x3648/0,365/-/preview/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/6e0579e0-c7f9-49b8-b411-1f62ab4446d8/-/crop/3600x3648/0,365/-/preview/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"Multivitamin Peptide Ampoule 50 ml | &amp;euro; 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Floortje</strong>\n        <em class=\"release-content-contact__description\">PR team, SKINS</em>\n        <ul class=\"release-content-contact__details-list\"><li class=\"release-content-contact__details-list-item\"><a href=\"mailto:pr@skins.nl\"  class=\"release-content-contact__details-list-item-link\" title=\"pr@skins.nl\"><svg class=\"icon icon-paper-plane release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-paper-plane\"></use>\n            </svg>pr@skins.nl</a></li></ul>\n    </div>\n</div>",
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