{
    "title": "Ontdek een verrassende interpretatie van banaan in het nieuwe parfum van Juliette has a gun: Banana Rush ",
    "modified_at": "2026-02-16 08:21:07",
    "published_at": "2026-02-16 08:22:00",
    "url": "https://skins.prezly.com/under-embargo-19-maart-ontdek-een-verrassende-interpretatie-van-banaan-in-het-nieuwe-parfum-van-juliette-has-a-gun-banana-rush",
    "short_url": "http://prez.ly/wc6d",
    "culture": "nl_BE",
    "language": "NL",
    "subtitle": "Wat gebeurt er als je een ingredi\u00ebnt kiest dat zelden serieus wordt genomen en het juist w\u00e9l serieus behandelt? Met Banana Rush stelt Juliette has a gun die vraag, en beantwoordt haar met een eigenzinnige geur die verrast en verleidt. ",
    "slug": "under-embargo-19-maart-ontdek-een-verrassende-interpretatie-van-banaan-in-het-nieuwe-parfum-van-juliette-has-a-gun-banana-rush",
    "body": "<p style=\"text-align: center\">Soms ontstaat verleiding precies daar waar je haar niet verwacht. De banaan is daar het perfecte voorbeeld van. Een ingredi&euml;nt dat vertrouwt en speels aanvoelt en lange tijd vooral met <em>fun </em>werd geassocieerd. Banana Rush draait dat beeld om. </p><p style=\"text-align: center\">Banana Rush is het nieuwste Eau de Parfum van Romano Ricci, <em>founder</em> en <em>artistic director</em> van Juliette has a gun. Een bewuste ode aan een ingredi&euml;nt dat bijna nooit serieus wordt genomen in de parfumerie. Juist die spanning vormde het vertrekpunt. &ldquo;Met Banana Rush wilde ik een fruitsoort herontdekken die in de parfumwereld vaak over het hoofd wordt gezien. Ik wilde de banaan voorbij zijn vrolijke imago tillen en iets sensuelers en verfijnders laten zien,&rdquo; aldus Ricci. \u200b \u200b </p><p style=\"text-align: center\">De charme van Banana Rush zit in de manier waarop de geur je eerst geruststelt en daarna verrast. De geur opent warm met een mix van rijpe banaan en ahornsiroop en ontwikkelt zich al snel tot een romiger geheel. Kokosnoot en frangipanibloem geven het hart een tropische zachtheid, terwijl vanille en fluweelzacht sandelhout in de basis zorgen voor een warm en sensueel geurspoor. </p><div\n    id='gallery-0f6dc02a-cc44-478d-8034-7b10c9806837'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='M'\n    data-chromatic-gallery-captions='data:application/json,true'\n    data-chromatic-gallery-photos='data:application/json;base64,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'\n    data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><p style=\"text-align: center\">&ldquo;Over banaan praten zonder in clich&eacute;s te vervallen was een uitdaging,&rdquo; vertelt Ricci. Daarom koos hij bewust voor het tegenovergestelde. Niet ironisch, maar juist serieus en luxueus, met een lichte burleske ondertoon. Als groot bewonderaar van Wes Anderson liet hij zich inspireren door zijn kleurrijke sc&egrave;nes, nauwgezette symmetrie en licht absurde stijl. </p><p style=\"text-align: center\">Ook het flaconontwerp volgt dit verhaal. Het matte glas verloopt van romig wit naar diep goudgeel en roept associaties op met rijp fruit en warm licht. De zilveren dop geeft het geheel een moderne helderheid en houdt de balans tussen plezier en verfijning. </p><p style=\"text-align: center\">Met Banana Rush laat Juliette has a gun zien hoe een ogenschijnlijk eenvoudig gourmand fruitakkoord kan uitgroeien tot een geur met diepte en eigenheid. </p><p style=\"text-align: center\"><em>De beelden zijn in de hoogste resolutie te downloaden via de mediagalerij onderaan het persbericht.</em> \u200b </p><p style=\"text-align: center\">Banana Rush van Juliette has a gun is vanaf nu maart verkrijgbaar bij Skins. </p><p style=\"text-align: center\">&nbsp;</p><p style=\"text-align: center\"><strong>De productlancering:</strong></p>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 39.44%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/6a34c8c3-dda4-44af-94a7-ecf1a8c936cd/-/crop/5000x4039/0,495/-/preview/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/6a34c8c3-dda4-44af-94a7-ecf1a8c936cd/-/crop/5000x4039/0,495/-/preview/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/6a34c8c3-dda4-44af-94a7-ecf1a8c936cd/-/crop/5000x4039/0,495/-/preview/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"Banana Rush Eau de Parfum 7,5 ml | &amp;euro; 30\"\n                id=\"image-6a34c8c3-dda4-44af-94a7-ecf1a8c936cd\"\n                data-id=\"6a34c8c3-dda4-44af-94a7-ecf1a8c936cd\"\n                data-original=\"https://cdn.uc.assets.prezly.com/6a34c8c3-dda4-44af-94a7-ecf1a8c936cd/-/crop/5000x4039/0,495/-/preview/-/inline/no/BANANA_RUSH_7.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/6a34c8c3-dda4-44af-94a7-ecf1a8c936cd/-/crop/5000x4039/0,495/-/preview/-/resize/1200x/-/format/auto/\"\n                alt=\"Banana Rush Eau de Parfum 7,5 ml | \u20ac 30\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\">Banana Rush Eau de Parfum 7,5 ml | &euro; 30</figcaption>\n    </figure>\n\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 52.46%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/72d4696c-0079-42d7-b6fa-adccb2a89691/-/crop/4858x3590/0,666/-/preview/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/72d4696c-0079-42d7-b6fa-adccb2a89691/-/crop/4858x3590/0,666/-/preview/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/72d4696c-0079-42d7-b6fa-adccb2a89691/-/crop/4858x3590/0,666/-/preview/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"Banana Rush Eau de Parfum 50 ml | &amp;euro; 105\"\n                id=\"image-72d4696c-0079-42d7-b6fa-adccb2a89691\"\n                data-id=\"72d4696c-0079-42d7-b6fa-adccb2a89691\"\n                data-original=\"https://cdn.uc.assets.prezly.com/72d4696c-0079-42d7-b6fa-adccb2a89691/-/crop/4858x3590/0,666/-/preview/-/inline/no/BANANA_RUSH_50ML_5000x5000_RVB.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/72d4696c-0079-42d7-b6fa-adccb2a89691/-/crop/4858x3590/0,666/-/preview/-/resize/1200x/-/format/auto/\"\n                alt=\"Banana Rush Eau de Parfum 50 ml | \u20ac 105\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\">Banana Rush Eau de Parfum 50 ml | &euro; 105</figcaption>\n    </figure>\n\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 53.95%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/d340395e-0ef0-4744-a798-06485facd9bc/-/crop/4879x4156/0,485/-/preview/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/d340395e-0ef0-4744-a798-06485facd9bc/-/crop/4879x4156/0,485/-/preview/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/d340395e-0ef0-4744-a798-06485facd9bc/-/crop/4879x4156/0,485/-/preview/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"Banana Rush Eau de Parfum 100 ml | &amp;euro; 145\"\n                id=\"image-d340395e-0ef0-4744-a798-06485facd9bc\"\n                data-id=\"d340395e-0ef0-4744-a798-06485facd9bc\"\n                data-original=\"https://cdn.uc.assets.prezly.com/d340395e-0ef0-4744-a798-06485facd9bc/-/crop/4879x4156/0,485/-/preview/-/inline/no/BANANA_RUSH_100ML_5000x5000_RVB.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/d340395e-0ef0-4744-a798-06485facd9bc/-/crop/4879x4156/0,485/-/preview/-/resize/1200x/-/format/auto/\"\n                alt=\"Banana Rush Eau de Parfum 100 ml | \u20ac 145\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\">Banana Rush Eau de Parfum 100 ml | &euro; 145</figcaption>\n    </figure>\n\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 53.73%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/dc1791cf-a747-426f-b805-02ca46faf992/-/crop/3877x3393/0,277/-/preview/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/dc1791cf-a747-426f-b805-02ca46faf992/-/crop/3877x3393/0,277/-/preview/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/dc1791cf-a747-426f-b805-02ca46faf992/-/crop/3877x3393/0,277/-/preview/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"Banana Rush Discover Set Eau de Parfum 1x5ml + 6x2ml | &amp;euro; 30\"\n                id=\"image-dc1791cf-a747-426f-b805-02ca46faf992\"\n                data-id=\"dc1791cf-a747-426f-b805-02ca46faf992\"\n                data-original=\"https://cdn.uc.assets.prezly.com/dc1791cf-a747-426f-b805-02ca46faf992/-/crop/3877x3393/0,277/-/preview/-/inline/no/DISCOVERY_KIT_2026.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/dc1791cf-a747-426f-b805-02ca46faf992/-/crop/3877x3393/0,277/-/preview/-/resize/1200x/-/format/auto/\"\n                alt=\"Banana Rush Discover Set Eau de Parfum 1x5ml + 6x2ml | \u20ac 30\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\">Banana Rush Discover Set Eau de Parfum 1x5ml + 6x2ml | &euro; 30</figcaption>\n    </figure>\n<div id=\"bookmark-018398fd-a268-460b-ad5a-8b0ba8945ce7\"\n     class=\"release-content-bookmark release-content-bookmark--horizontal\">\n\n    \n    <div class=\"release-content-bookmark__details\">\n\n                    <a class=\"release-content-bookmark__title\"\n               href=\"https://skins.prezly.com/media/album/49733\"\n               rel=\"noopener noreferrer\"\n               target=\"_blank\"               data-type=\"bookmark\"\n               data-track=\"Story WebBookmark Click\"\n               data-placement=\"content\"\n               data-id=\"018398fd-a268-460b-ad5a-8b0ba8945ce7\"\n           >\n                Mediagalerij: Banana Rush Eau de Parfum            </a>\n        \n                    <div class=\"release-content-bookmark__description\">\n                13 afbeeldingen            </div>\n        \n        <a href=\"https://skins.prezly.com/\"\n           target=\"_blank\"\n           rel=\"noreferrer noopener\"\n           class=\"release-content-bookmark__provider\"\n        >\n            <img class=\"release-content-bookmark__provider-icon\" src=\"https://avatars.prezly.com/favicon?url=https%3A%2F%2Fskins.prezly.com%2Fmedia%2Falbum%2Fa5978757-dfa1-4d38-a85a-0b22ccc4a1b5&newsroom=0f52d383-347a-4344-8d28-aa7c1ed33ca7\" aria-hidden=\"true\" />\n            Skins        </a>\n    </div>\n</div>\n<div class=\"release-content-contact\" id=\"contact-4de3bd60-8789-4499-b68e-397c3db61546\">\n    \n    <div class=\"release-content-contact__details\">\n        <strong class=\"release-content-contact__name\">Kim, Claire &amp; Floortje</strong>\n        <em class=\"release-content-contact__description\">PR team, SKINS</em>\n        <ul class=\"release-content-contact__details-list\"><li class=\"release-content-contact__details-list-item\"><a href=\"mailto:pr@skins.nl\"  class=\"release-content-contact__details-list-item-link\" title=\"pr@skins.nl\"><svg class=\"icon icon-paper-plane release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-paper-plane\"></use>\n            </svg>pr@skins.nl</a></li></ul>\n    </div>\n</div>",
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