{
    "title": "MATIERE PREMIERE INTRODUCEERT METAL LAVENDER: ZACHT EN METALLIC ",
    "modified_at": "2026-05-01 08:27:16",
    "published_at": "2026-03-31 09:22:00",
    "url": "https://skins.prezly.com/under-embargo-20-april-matiere-premiere-introduceert-metal-lavender-zacht-en-metallic",
    "short_url": "http://prez.ly/hZ7d",
    "culture": "nl_BE",
    "language": "NL",
    "subtitle": "Lavendel kennen we. Of denken we te kennen. Met METAL LAVENDER Eau de Parfum laat MATIERE PREMIERE zien dat dit iconische ingredi\u00ebnt nog altijd kan verrassen. Aur\u00e9lien Guichard, founder en parfumeur van het parfumhuis, zocht bewust de randen op van wat lavendel kan zijn. ",
    "slug": "under-embargo-20-april-matiere-premiere-introduceert-metal-lavender-zacht-en-metallic",
    "body": "<p style=\"text-align: center\">&ldquo;De uitdaging was om een unieke lavendel te cre&euml;ren, ver verwijderd van traditionele thema&#039;s: een moderne, vloeiende lavendel die direct omhult,&rdquo; aldus Aur&eacute;lien Guichard. </p><p style=\"text-align: center\">De inspiratie voor deze benadering vond Guichard tijdens zijn bezoeken aan lavendeldistilleerderijen in de Provence. &ldquo;De geur, de warmte, de geluiden en het licht maakten diepe indruk op mij,&rdquo; aldus Guichard. </p><p style=\"text-align: center\">METAL LAVENDER is opgebouwd rond het contrast van twee lavendelsoorten. Voor de creatie gebruikt hij de levendige, <em>metallic </em>facetten van lavandinolie, afkomstig van zijn eigen Ecocert-gecertificeerde velden rond Grasse. Deze lavandin vormt het hart van de compositie. Sinds 2023 worden hier 10.000 planten zonder pesticiden verbouwd en volledig handmatig onderhouden, zodat de aromatische precisie behouden blijft. </p><div\n    id='gallery-ad858db4-6f50-4c76-b2ca-c89943987d41'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='M'\n    data-chromatic-gallery-captions='data:application/json,true'\n    data-chromatic-gallery-photos='data:application/json;base64,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'\n    data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><p style=\"text-align: center\">Om de signatuur verder te verdiepen, ontwikkelde hij een akkoord met maillette lavendel absolue uit de hoger gelegen gebieden van Haute-Provence. De bloemige zachtheid van deze absolue nuanceert het <em>metallic </em>karakter van de lavandin, terwijl musk en Cashmeran de compositie structuur geven en zorgen voor een stralend, stedelijk <em>sillage</em>. </p><p style=\"text-align: center\"><em>De beelden zijn in hoge resolutie te downloaden via de mediagalerij, onderaan het persbericht, net boven de handtekening.</em></p><p style=\"text-align: center\"><a href=\"https://www.skins.nl/en/matiere-premiere/metal-lavender-eau-de-parfum/153044/\" target=\"_blank\" rel=\"noreferrer noopener\">METAL LAVENDER is verkrijgbaar bij Skins. </a></p><p style=\"text-align: center\">&nbsp;</p><p style=\"text-align: center\"><strong>De productlancering:</strong></p>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 49.16%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/f326144f-3c75-4e75-840a-38746cd0ccdc/-/crop/5256x3336/0,2305/-/preview/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/f326144f-3c75-4e75-840a-38746cd0ccdc/-/crop/5256x3336/0,2305/-/preview/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/f326144f-3c75-4e75-840a-38746cd0ccdc/-/crop/5256x3336/0,2305/-/preview/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"METAL LAVENDER Eau de Parfum 6 ml | &amp;euro; 38\"\n                id=\"image-f326144f-3c75-4e75-840a-38746cd0ccdc\"\n                data-id=\"f326144f-3c75-4e75-840a-38746cd0ccdc\"\n                data-original=\"https://cdn.uc.assets.prezly.com/f326144f-3c75-4e75-840a-38746cd0ccdc/-/crop/5256x3336/0,2305/-/preview/-/inline/no/03_METAL+LAVENDER_EDP_6ml_Nano_Bottle_Packshot_White+BG_MATIERE+PREMIERE_2x3.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/f326144f-3c75-4e75-840a-38746cd0ccdc/-/crop/5256x3336/0,2305/-/preview/-/resize/1200x/-/format/auto/\"\n                alt=\"METAL LAVENDER Eau de Parfum 6 ml | \u20ac 38\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\">METAL LAVENDER Eau de Parfum 6 ml | &euro; 38</figcaption>\n    </figure>\n\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 42.22%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/88926f5f-3db5-4721-8d40-aaeb4ba76cd7/-/crop/5244x4925/0,1493/-/preview/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/88926f5f-3db5-4721-8d40-aaeb4ba76cd7/-/crop/5244x4925/0,1493/-/preview/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/88926f5f-3db5-4721-8d40-aaeb4ba76cd7/-/crop/5244x4925/0,1493/-/preview/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"METAL LAVENDER Eau de Parfum 50 ml | &amp;euro; 170\"\n                id=\"image-88926f5f-3db5-4721-8d40-aaeb4ba76cd7\"\n                data-id=\"88926f5f-3db5-4721-8d40-aaeb4ba76cd7\"\n                data-original=\"https://cdn.uc.assets.prezly.com/88926f5f-3db5-4721-8d40-aaeb4ba76cd7/-/crop/5244x4925/0,1493/-/preview/-/inline/no/02_METAL+LAVENDER_EDP_50ml_Bottle_Packshot_White+BG_MATIERE+PREMIERE_2x3.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/88926f5f-3db5-4721-8d40-aaeb4ba76cd7/-/crop/5244x4925/0,1493/-/preview/-/resize/1200x/-/format/auto/\"\n                alt=\"METAL LAVENDER Eau de Parfum 50 ml | \u20ac 170\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\">METAL LAVENDER Eau de Parfum 50 ml | &euro; 170</figcaption>\n    </figure>\n\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 42.22%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/7f60b44e-c400-4418-852f-319577e3b4aa/-/crop/5244x5884/0,1257/-/preview/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/7f60b44e-c400-4418-852f-319577e3b4aa/-/crop/5244x5884/0,1257/-/preview/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/7f60b44e-c400-4418-852f-319577e3b4aa/-/crop/5244x5884/0,1257/-/preview/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"METAL LAVENDER Eau de Parfum 100 ml | &amp;euro; 250\"\n                id=\"image-7f60b44e-c400-4418-852f-319577e3b4aa\"\n                data-id=\"7f60b44e-c400-4418-852f-319577e3b4aa\"\n                data-original=\"https://cdn.uc.assets.prezly.com/7f60b44e-c400-4418-852f-319577e3b4aa/-/crop/5244x5884/0,1257/-/preview/-/inline/no/01_METAL+LAVENDER_EDP_100ml_Bottle_Packshot_White+BG_MATIERE+PREMIERE_2x3.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/7f60b44e-c400-4418-852f-319577e3b4aa/-/crop/5244x5884/0,1257/-/preview/-/resize/1200x/-/format/auto/\"\n                alt=\"METAL LAVENDER Eau de Parfum 100 ml | \u20ac 250\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\">METAL LAVENDER Eau de Parfum 100 ml | &euro; 250</figcaption>\n    </figure>\n<div id=\"bookmark-91147639-7e2c-4342-8dd9-1a5ea46880bb\"\n     class=\"release-content-bookmark release-content-bookmark--horizontal\">\n\n    \n    <div class=\"release-content-bookmark__details\">\n\n                    <a class=\"release-content-bookmark__title\"\n               href=\"https://skins.prezly.com/media/album/50275\"\n               rel=\"noopener noreferrer\"\n               target=\"_blank\"               data-type=\"bookmark\"\n               data-track=\"Story WebBookmark Click\"\n               data-placement=\"content\"\n               data-id=\"91147639-7e2c-4342-8dd9-1a5ea46880bb\"\n           >\n                Mediagalerij: MATIERE PREMIERE METAL LAVENDER Eau de Parfum            </a>\n        \n                    <div class=\"release-content-bookmark__description\">\n                9 afbeeldingen            </div>\n        \n        <a href=\"https://skins.prezly.com/\"\n           target=\"_blank\"\n           rel=\"noreferrer noopener\"\n           class=\"release-content-bookmark__provider\"\n        >\n            <img class=\"release-content-bookmark__provider-icon\" src=\"https://avatars.prezly.com/favicon?url=https%3A%2F%2Fskins.prezly.com%2Fmedia%2Falbum%2Fb2045bbd-b1e7-40c4-ae31-3ed2243c5d04&newsroom=0f52d383-347a-4344-8d28-aa7c1ed33ca7\" aria-hidden=\"true\" />\n            Skins        </a>\n    </div>\n</div>\n<div class=\"release-content-contact\" id=\"contact-c61f232a-1a6e-492c-97a2-f08d62998f72\">\n    \n    <div class=\"release-content-contact__details\">\n        <strong class=\"release-content-contact__name\">Kim, Claire &amp; Floortje</strong>\n        <em class=\"release-content-contact__description\">PR team, SKINS</em>\n        <ul class=\"release-content-contact__details-list\"><li class=\"release-content-contact__details-list-item\"><a href=\"mailto:pr@skins.nl\"  class=\"release-content-contact__details-list-item-link\" title=\"pr@skins.nl\"><svg class=\"icon icon-paper-plane release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-paper-plane\"></use>\n            </svg>pr@skins.nl</a></li></ul>\n    </div>\n</div>",
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